The German designer Isabell de Hillerin founded her own fashion label in Berlin 2009, after finishing her fashion design studies at the ‘Felicidad Duce’ in Barcelona. Her design ideas sensitively reflect a personal interpretation of contemporary and sustainable fashion. The combination of clean, innovative cuts and folkloric handmade Romanian and Moldovan materials transmit a position between new design and old tradition. “isabell de hillerin” stands for elegance, structured cuts and details which remind of an old tradition. In recent years the ancient fabrics industry in Romania and Moldovan has been driven to near extinction. To strengthen this traditional artisan industry, her label works with local manufacturers to support the production of handmade materials. Her aim is to push these highly skilled craftsmen by publicising and utilising their cultural skills in a way that hasn´t been done before.