The Apanage brand
Enjoy the feel-good factor. Live life to the full. Set trends, don’t follow them. The fashion-conscious, sophisticated woman wants a look that reflects every aspect of her personality. She knows what she wants, takes the initiative and is confident of her dress sense. Apanage takes this desire and uses it to create into modern, fresh collections.
Our designers prepare their collections with passion, an intuitive feel for new trends and irrepressible enthusiasm.
We don’t design for other people. We design for ourselves - and that means for your target group! This is what makes Apanage a successful brand! And it’s the reason why style-conscious women feel the allure of Apanage.
Apanage strikes the right balance between colour themes, quality fabrics and a realistic cost-performance ratio.
Apanage the company
Apanage, set up in 1996 as a subsidiary of Nienhaus & Lotz GmbH, developed rapidly
into a successful brand by achieving what really counts in the market of the future: speed and flexibility. The company offers a contemporary, co-ordinated collection that makes use of everything that’s new in fashion trends for its target groups.
Apanage offers excellent merchandise quality, up-to-the-minute exciting monthly ranges and a variety of mix-and-match combinations.
Apanage the partner
Since 1996 Apanage has built up a close partnership with the national and international trade. Its high profile across the market and an ever-growing list of business partnerships lend weight to both its business and design concepts. In addition, Apanage itself has evolved into a vertical retailer. Apanage has many shops of its own to enhance the company’s market presence. This approach is a key element in the Apanage strategy, giving the design team direct feedback from Apanage customers. |
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