Born in Potsdam in 1944, Wolfgang Joop began his fashion career in his early twenties as an fashion illustrator, journalist and freelance designer for several European fashion houses, before gaining international success in 1981 with the launch of his own label JOOP!, specializing in both men and women’s prêt-à-porter collections, as well as a range of fragrances. Although the brand still bears his name, Joop sold his shares in the company in 2001 in order to focus on his new haute-couture fashion label WUNDERKIND. Rejecting the trends of the fashion world, WUNDERKIND sets out to reflect the complexity of contemporary women’s fashion through collections which embrace both classic structure and an intimate sensuality.